There’s no question that mobile apps are here to stay. From gaming and social media to productivity and health, there’s an app for every aspect of your life.
But when it comes to running your business, if you’re not using mobile apps to your advantage, you’re missing out on opportunities to save money, increase employee satisfaction, and find new customers.
Not convinced yet? We’ve scoured dozens of the best sources, studies, and reports for statistics and insights to help you understand the why and how behind getting the most out of mobile at your company.
When it Comes to Office Equipment, Give Your Staff Tools They’ll Use
1. While the number of hours people spend on the internet continues to increase, the divide between desktop and mobile use becomes greater each year. According to a 2017 Mary Meeker report, in 2016 Americans were spending 3+ hours a day on mobile and only 2.2 on a desktop or laptop.
2. According to ComScore, the mobile vs. desktop divide is even bigger for ages 18-44 with this younger group spending more than 50% of their internet time on mobile apps.
3. Over 96% of smartphone owners have a communication or social media app, over 76% have a productivity app and 63% have a business app (Statista).
- If your staff is still stuck on desktops, it’s time for an upgrade.
- Most of your employees are probably already conducting some business on their phones — make it official with mobile apps your whole team can use to collaborate, communicate, and stay productive throughout the day.
Your Business Should be Using Mobile Apps to Stay Connected
4. When it comes to using the internet on mobile phones, people spend 87% of their time in apps, and only 13% on the web.
5. Email doesn’t just live at your office anymore. More people are reading more emails in mobile apps than ever. In fact, 180 percent more emails were opened on mobile devices over a 3-year period according to Email Monday in a 2017 report.
6. All those mobile email views aren’t a bad thing. People reply from mobile apps an average of 54% faster than they do from desktop email apps.
7. In clock time, that means the median reply time on mobile was 28 minutes, compared to 62 minutes from desktops.
8. Email is so popular on mobile that there are now more people who use their smartphone for reading emails than there are people who use it as an actual phone.
9. It’s pretty much impossible to not find an app that could help you run your business better. Business apps are the second most popular category of mobile apps for developers, beat out only by gaming apps. So step away from the Candy Crush and find a mobile business app that will boost your bottom line.
- Make it easy for your employees to receive and send company email on their smartphones. They’ll respond to items more concisely and quicker, which means they’ll be more efficient and productive.
- Join companies like J.P. Morgan and Coca Cola, and pull the plug on company voicemail. Your employees are much more likely to use email to communicate.
Creating Collaboration Opportunities on Mobile Apps Can Help You Save Money and Increase Employee Engagement
10. With all of our connectivity, it seems like it should be easy to communicate with your team, but 86% of employees and executives still say that a lack of collaboration or communication is the cause of workplace failures.
11. Failure will cost you — to the tune of $37 billion for U.S. and U.K. corporations, or $26,041 per worker per year due to productivity losses as a result of communications failures according to the Holmes Report.
12. Lots of businesses are trying to solve this by adding mobile apps to their employees tool set. in 2016, 74 percent of companies surveyed by McKinsey said social tools were “somewhat integrated into employees work,” which was an increase of 7 percent in just two years.
13. Tools that can enable collaboration amongst teams, like Workbase, Slack, and other popular mobile productivity apps for businesses have more value to both employees and executives, 80% of whom reported that their companies use apps for internal communications (McKinsey).
14. Think you’re doing great at giving your employees the technology they need? Think again. 3 out of 4 employees in America believe employers don’t give them the right technology to do their job.
15. But can investing in the right mobile apps for your business really make that big of a difference? Based on a study by Economic Unit, yes. Employees who said their companies used mobile well were more creative, satisfied, and productive (read: profitable) at work.
- Communications mishaps and barriers cost companies serious dollars in lost productivity every day. Make sure your team has everything they need to get their jobs done.
- You need to go beyond email when it comes to mobile apps for your business. Find an app, like Workbase, that helps your team sync on schedules, tasks, and communications no matter where they are.
The Workforce Has Gone Mobile
16. When Gallup did their latest State of the Workforce report, they found that the number of employees who were working remotely (43%) was higher than ever, with a broader range of working hours, and fewer in-person meetings.
17. Not only are people working more from their own homes, they’re working more from their own devices. A 2016 study found that 87% of businesses expect their employees to use their personal devices for work purposes.
- Get on board with remote work. Most jobs don’t need to be done in the office anymore, and with clear communication and the right set of apps and tools, your team can work from anywhere, at any time.
- When it comes to business phones, consider offering a stipend for data plans instead of a dedicated device.
Your Customers Have Gone Mobile, Too — So Make Sure Your Communications Are Optimized for Them
18. According to Litmus, more than half of emails are opened on mobile apps.
19. Customers are cutting to the chase with their web searches. They expect search engines to produce results specific to their location automatically, but searches using the word “best” (as in “best home builder”) have increased by 80 percent on mobile.
20. In 2015 Time Magazine reported that the human attention span was officially less than that of a goldfish.Whether you believe it or not, it’s worth considering how much media your customers are being bombarded with on a daily basis when you’re crafting your own campaigns.
21. For the record, the number of ads your customers see in a day may be as high as 5,000, so you can’t really blame them if they’re not giving you their full attention.
- When it comes to communicating with your customers or getting leads for new clients, it’s an absolute must to consider mobile in your communications strategy.
- Mobile might mean creating an app for your business (here’s when that makes sense), email marketing, social media, or mobile-optimized ads.
- When it comes to messaging, once is not enough, and generic won’t cut it. If your potential customer or client is going to spot you out of 5,000 other ads, you need to stand out and be clear about why they need your service now.
The key lesson from all of these statistics? Mobile apps can help just about every company improve their communications, collaboration, productivity, and sales, so make sure mobile is on your to-do list today.